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JANUARY-FEBRUARY 2006

News & Notes

Industry News | New Products

Talk of Changes at Golf 20/20
The executive board of Golf 20/20 has approved plans to look at a new structure for the industry growth initiative, as well as at the establishment of a more formal strategic plan for the next five years.
Golf Range TimesIt was announced at the sixth annual Golf 20/20 Conference last fall that a small leadership council would be convened in early 2006 to develop recommendations for the board’s review. In addition, the board has approved the formation of four new task forces focused on diversity, player development, state alliances and international growth, to join an existing research task force.
Golf Range TimesMore than 200 golf industry stakeholders met in St. Augustine, Fla., for the two-day Golf 20/20 symposium, which also included presentations and round-table discussions. Attendees largely focused their attention on developing programs to deepen the connection between the game and its best customers and how to further golf among the corporate community.
Golf Range TimesFor more information on the conference, or to download PowerPoint presentations from the event, go to www.golf2020.com.
PGA Merchandise
Show Takes a
‘Convention-al’ Turn
The 2006 PGA Merchandise Show, Jan. 26-29, is emerging as a convention of golf solutions with new programs designed to grow the game and the business of golf. Once again, Orlando, Fla., will play host to everything golf for some 1,200 participating manufacturers and more than 40,000 golf industry professionals eager to preview, test, learn and network among friends and colleagues.
Golf Range TimesNew programs are being introduced such as “teach-the-teacher” clinics featuring Butch Harmon and Rick Martino, a PGA Experience pavilion, learning labs on the show floor, Golfweek’s Golfest and the inaugural Play Golf America conference.
Golf Range TimesProven programs such as Demo Day, Equipment Test Center, daily fashion shows, education seminars and networking areas are being improved. Show organizers say the new and enhanced programs are designed to provide everything attendees need to be more professionally effective, more profitable in business, more satisfied in their careers and more successful in growing the game.
Golf Range TimesGolf Range Times staff will be in Orlando looking for the latest in range products. A full report on our findings will appear in the March/April issue.

Golf Industry Show Stages Range Solution Center
The Playing the Game Solution Center at the Golf Industry Show will feature an indoor practice range complete with hitting stations, target greens and a putting green. One of six solution centers located on the trade show floor at this year’s event, Feb. 9-11 in Atlanta, the range will provide course owners with ideas for incorporating year-round play at their facilities, including solutions related to running a range for profit and the latest advancements in range equipment. An additional educational focus will be player development and retention. The Play the Game Solution Center is the last in the progression of the game, and is preceded by centers focused on master planning, the environment, construction, course conditioning and the business of golf.
Golf Range TimesMore than 22,000 golf industry professionals are expected to attend the Golf Industry Show, presented by the Golf Course Superintendents Association of America and the National Golf Course Owners Association. For more information, visit www.golfindustryshow.com.

Odor? Not With AstroTurf
AstroTurf has added AlphaSan, an antimicrobial agent found in fabrics and bathroom fixtures, to its indoor and outdoor turf products.
Golf Range TimesDeveloped by Milliken Chemical, AlphaSan is a ceramic ion-exchange resin with silver, which when added during the manufacturing process, becomes a permanent component of the fiber.
Golf Range TimesAstroTurf has found, through testing, that AlphaSan consistently eliminates approximately 99 percent of the contaminants, such as bacteria, fungi and algae, that can cause odor, discoloration and fiber degradation in synthetic turf.
Golf Range TimesFor more information about AstroTurf or AlphaSan products, call 800-723-8873 or visit www.astroturfgolf.com.

Golfers Want Shorter Courses, Says New Report
Frankly Consulting in Championsgate, Fla., has released its first “Growing the Game Report” as part of a study to examine what motivates and interests golfers. Based on responses from 14,420 U.S. golfers, the report shows that most golfers prefer to play short courses. The four-year study also reinforces that the reasons golfers leave the game continue to be time, cost and difficulty. In light of these results, Frankly Consulting argues that 18-hole rounds, building of championship courses and course design catering to elite golfers need to be reconsidered, as these elements may be stifling golfers’ enjoyment and also the growth of the game.
Golf Range Times“Growing the Game” was commissioned by the Little Family Golf Foundation and is supported by the National Golf Course Owners Association Foundation. Download the full report at www.growingthegame.org.

Send your news and information on new products to info@golfrangetimes.com.
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