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January/February 2007
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Timing is Everything
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November/December 2006
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Making It through the Off-Season
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September/October 2006
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Boost Your Sales in the Third Quarter/Fall Season
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July/August 2006
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Fixing a Secret Problem
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May/June 2006
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Target Your Market With Fliers
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March/April 2006
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Do You Have a Plan B?
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January/February 2006
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Are You Reaching Your Target Frequently?
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November/December 2005
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Marketing Strategies for Tough Times
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September/October 2005
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Boost Holiday Sales With the Perfect Gift
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July/August 2005
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How Does Your Marketing Measure Up?
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May/June 2005
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How Do You 'Feel' About Golf Range Mats?
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March/April 2005
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Pricing Strategies: Are You Leaving Money on the Table?
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January/February 2005
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Give Consumers a Coupon Worth Clipping
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November/December 2004
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Learning From Others’ Mistakes Is Cheaper Than Making Your Own
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September/October 2004
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Post-Summer Strategies Keep Sales From Falling Flat |
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July/August 2004
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Perform a Midyear Checkup to Boost Year-End Sales |
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May/June 2004
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Make Your Web Site Work (for You) |
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March/April 2004
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Get big results by using postcards to deliver your marketing message. |
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January/February 2004
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E-mail has proven to be an efficient and cost-effective marketing tool for businesses, but a new law may affect how you use it. |
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November/December 2003
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If you want strong sales in 2004, you have to plan for them. Use these seven steps to develop a marketing strategy that will pay off |
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September/October 2003
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When the weather turns cool, heat up your marketing strategies to keep sales strong.
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July/August 2003
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Ready to take your ad campaign to the airwaves? Use these 10 tips to make sure it’s a hit.
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May/June 2003
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If your marketing efforts aren’t paying off, it might be because there’s a mistake in your game plan.
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March/April 2003
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Keep customers’ toes tapping by adding music to your facility’s mix.
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January/February 2003 |
If your coupons aren't drumming up the business you expected, it may be because consumers see little value in your offer.
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November/December 2002 |
The Yellow Pages are an effective marketing tool for attracting new customers to your facility, but it takes more than a one-line listing to catch their eye. Use these tips to call attention to your business.
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September/October 2002 |
Don’t be shy about promoting your facility. Break through the clutter by creating ads that include a loud, clear call to action.
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July/August 2002 |
Don’t be stingy when planning your marketing budget. Spending 10 percent of your sales on advertising and promotional activities is an investment in the facility with profitable returns.
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May/June 2002 |
Put some concentrated effort into attracting group business to your range. Becoming a “groupie” is sure to add to your bottom line.
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March/April 2002 |
Don’t reinvent the wheel. Looking for a new marketing strategy to implement at your facility? Borrow an idea from a larger company with the experience and budget to test it.
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February 2002 |
Don’t be afraid to talk to your customers. They just might provide you with ideas for improved services or ways to attract more golf-loving patrons.
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January 2002 |
Yearlong promotional efforts and quality service will encourage your customers to get off the couch and on the range.
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December 2001 |
Take a cue from the fast-food giants and increase your sales by getting customers to buy more.
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November 2001
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Turn the seasonal slump into a moneymaking opportunity by creating golf gift packages.
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